Welcome to Juell B. Brand Management. Though a brand is oftentimes mistaken as a variety of creative outlets, its important to understand its ambiguous nature. A brand is not just the logo, visual marketing designs, or creative concepts. A brand is not the product, the service, the tagline, or the social media campaign. A brand is a collection of perceptions that resonates in the mind of the consumer. Here at Juell B. Brand Management we help you gain vision of what a brand represents for your target audience.